Data & Analysis

Data-Driven Marketing & Analysis

Clean tracking is only useful if someone reads it. I analyse your Meta and GA4 data together to find where money leaks out of the funnel, which audiences and creatives deserve more budget, and what to fix on-site to lift conversion rate.

Funnel & conversion analysis

Every step from impression to purchase is measured, so the weakest link is obvious.

  • View Content → Add To Cart → Checkout → Purchase drop-off analysis
  • Landing page and product page conversion review
  • Device, geo and traffic-source performance breakdown
  • Cart abandonment and checkout friction diagnosis
  • Average order value and repeat-purchase insight

Audience & creative insight

The data tells you who buys and what convinced them. I turn that into your next campaign.

  • Top-performing audience segments and lookalike seeds
  • Creative-level ROAS, CPA and hook-rate comparison
  • Frequency and fatigue monitoring
  • Attribution comparison between Meta and GA4
  • Budget reallocation recommendations backed by numbers

Conversion rate optimization

Cheaper traffic is finite; a better converting site compounds forever.

  • Behaviour tracking: scroll depth, time on page, button clicks
  • Offer, pricing and trust-signal recommendations
  • Product page and checkout improvement checklist
  • A/B test plan with a clear success metric
  • Prioritised action list, ranked by impact and effort

Meta & GA4 events I configure

Every engagement includes professional configuration of the recommended Meta and GA4 events, with the right parameters for reliable measurement and clean deduplication between browser and server.

  • Page View
  • View Content
  • Add To Cart
  • Initiate Checkout
  • Purchase
  • Button Click Tracking
  • Page Scrolling Tracking
  • Time Spend Tracking
  • Lead Form Tracking
  • Phone Number Click Tracking
  • Email Click Tracking

Parameters configured where applicable

Event IDValueCurrencyContent IDContent TypeItemsTransaction ID (GA4)

Frequently asked questions

Why do Meta and GA4 numbers disagree?

They use different attribution models and windows. I reconcile both so you know which number to trust for which decision.

Do I need this if my ads already work?

Analysis usually finds cheaper wins on-site than in the ad account — small conversion-rate gains lower CPA across every campaign.

What tools do you use?

GA4, Meta Events Manager, Looker Studio, Google Search Console and behaviour tracking events.