Reporting & Management

Reporting, Optimization & Account Management

Ads are not a set-and-forget asset. I manage your account week to week — scaling winners, cutting waste, refreshing creative — and report in plain English so you always know what your money bought.

Ongoing optimization

Small weekly decisions compound into a materially lower cost per purchase.

  • Weekly budget scaling and pruning decisions
  • Bid strategy and campaign structure adjustments
  • Creative rotation and fatigue management
  • Audience refresh and exclusion hygiene
  • Tracking health checks so data never silently breaks

Reporting you can actually read

No vanity metrics. Just what you spent, what came back, and what changes next.

  • Live Looker Studio dashboard, open any time
  • Monthly report: spend, revenue, ROAS, CPA, AOV
  • Meta vs GA4 comparison with a recommended source of truth
  • Loom walkthrough explaining every number
  • Next-month action plan with priorities

Account management & communication

You get a partner who watches the account, not a monthly invoice with a silent inbox.

  • Regular check-in calls and async updates
  • Fast response to delivery drops or policy issues
  • Ad account, business manager and catalog hygiene
  • Policy compliance and rejection resolution
  • Documentation and full ownership of all assets — always yours

Meta & GA4 events I configure

Every engagement includes professional configuration of the recommended Meta and GA4 events, with the right parameters for reliable measurement and clean deduplication between browser and server.

  • Page View
  • View Content
  • Add To Cart
  • Initiate Checkout
  • Purchase
  • Button Click Tracking
  • Page Scrolling Tracking
  • Time Spend Tracking
  • Lead Form Tracking
  • Phone Number Click Tracking
  • Email Click Tracking

Parameters configured where applicable

Event IDValueCurrencyContent IDContent TypeItemsTransaction ID (GA4)

Frequently asked questions

How often do you optimize the account?

Active accounts are reviewed multiple times per week, with structured changes weekly to avoid resetting the learning phase.

Who owns the ad account and pixel?

You do. I work inside your Business Manager and you keep every asset if we stop working together.

How much does management cost?

See the Pricing page for current packages and tiers.