Pixels & CAPI
iOS restrictions, ad blockers and cookie limits mean browser-only tracking loses a large share of your conversions. I install the Meta Pixel correctly and pair it with the Conversion API so Meta receives both browser and server events — deduplicated, parameter-rich and reliable.
A pixel that fires is not the same as a pixel that reports correctly. I verify every event, on every template, with real test purchases.
Server events reach Meta even when the browser event is blocked. I connect CAPI through the method that fits your stack.
Without deduplication, one purchase can be counted twice and your ROAS becomes fiction. Event ID matching keeps the numbers honest.
Every engagement includes professional configuration of the recommended Meta and GA4 events, with the right parameters for reliable measurement and clean deduplication between browser and server.
Parameters configured where applicable
It tells Meta that a browser event and a server event describe the same action, using a shared Event ID — so a single purchase is counted once.
Yes. The pixel alone loses events to ad blockers, iOS restrictions and short cookie lifetimes. CAPI recovers a meaningful share of them.
No. Changes are tested before going live and verified with Meta test events.
Cost-efficient Facebook and Instagram ad campaigns built around real audience data, creative testing and ROAS.
Learn more →Server-side GTM and server events so your conversion data survives ad blockers, iOS and cookie limits.
Learn more →Turn pixel, CAPI and GA4 data into decisions — audience insight, funnel analysis and conversion optimization.
Learn more →Ongoing campaign management, clear monthly reporting and continuous optimization toward your target ROAS.
Learn more →