Meta Ads & Tracking
Facebook Advertising & Server-Side Tracking
I help businesses, brands and content creators grow with data-driven digital marketing. This service covers Facebook & Instagram Ads management, Meta Pixel setup, Conversion API (CAPI) integration, browser and server-side tracking, event tracking and conversion optimization — built to improve data accuracy and maximize ROI. Ideal for WordPress and WooCommerce ecommerce stores.
Real client result
A snapshot from a recent Meta Ads & Tracking project.
Event Match Quality 4.2 → 8.6 · Tracked purchases +34% · ROAS +2.1x
See more client stories
Inside this service
Five dedicated areas of work
Each part has its own detailed page — advertising, tracking infrastructure, data analysis and ongoing management.
Facebook & Instagram Advertising Service
Cost-efficient Facebook and Instagram ad campaigns built around real audience data, creative testing and ROAS.
Learn more →02Meta Pixel & Conversion API (CAPI) Setup
Accurate Meta Pixel installation plus Conversion API integration with proper event deduplication.
Learn more →03Server-Side Tracking Setup
Server-side GTM and server events so your conversion data survives ad blockers, iOS and cookie limits.
Learn more →04Data-Driven Marketing & Analysis
Turn pixel, CAPI and GA4 data into decisions — audience insight, funnel analysis and conversion optimization.
Learn more →05Reporting, Optimization & Account Management
Ongoing campaign management, clear monthly reporting and continuous optimization toward your target ROAS.
Learn more →Recommended Meta & GA4 events I configure
Professionally configured with the right parameters, so conversion measurement stays reliable and browser/server events deduplicate correctly.
- Page View
- View Content
- Add To Cart
- Initiate Checkout
- Purchase
- Button Click Tracking
- Page Scrolling Tracking
- Time Spend Tracking
- Lead Form Tracking
- Phone Number Click Tracking
- Email Click Tracking
Parameters where applicable
What's included
- Facebook & Instagram Ads campaign management
- Meta Pixel installation and verification
- Conversion API (CAPI) integration
- Browser and server-side tracking (server-side GTM)
- Event deduplication with shared Event IDs
- GA4 ecommerce event configuration
- Audience targeting and lookalike building
- Cost-efficient scaling and ROAS optimization
- Conversion rate optimization and funnel analysis
- Monthly reporting, dashboards and account management
Deliverables
- Fully configured Meta Pixel + Conversion API
- Server-side tracking setup with verified events
- Meta & GA4 event map with parameters documented
- Structured ad account with full-funnel campaigns
- Looker Studio dashboard and monthly ROAS report
What clients of this service say
"CAPI and server-side tracking recovered a third of our missing purchases. Scaling finally made sense."
"Clean events, honest reporting and a lower cost per purchase within six weeks."
Common questions
Is this service for WooCommerce?
Yes — it is built specifically for WordPress and WooCommerce ecommerce stores, though it works on other stacks too.
Why do I need server-side tracking?
Browser-only tracking loses conversions to ad blockers, iOS restrictions and cookie limits. Server events recover that data and improve match quality.
What is event deduplication?
A shared Event ID tells Meta that a browser event and a server event are the same action, so one purchase is never counted twice.
How much does it cost?
See the Pricing page for current packages and tiers.